AI Search Visibility measures how often and how prominently your brand appears when people ask AI assistants like ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Copilot questions relevant to your business. Visible expresses it as a single composite score from 0 to 100 , calculated from three weighted factors: Visibility Score = (Mention Rate × 40%) + (Citation Rate × 35%) + (Prominence Score × 25%) Mention Rate is how often your brand name appears in AI answers. Citation Rate is how often AI cites your domain as a source. Prominence Score reflects how early in the response your brand is mentioned. A higher score means AI assistants mention your brand more often, cite you as a source more frequently, and surface you earlier in their answers. The problem Google rankings used to tell you everything. Now they tell you almost nothing. A growing share of buying research happens inside AI chat tools — and they answer directly, with no click and no ranking page to check. Most businesses have zero visibility into this new layer. // 01 Am I even mentioned? A customer says "I found you through ChatGPT" — but you have no idea what it actually said, or whether it usually says that at all. You're flying blind. // 02 Who's winning the citation? AI tools cite specific web pages as sources. You don't know if it's your pricing page — or your competitor's review page — being referenced. // 03 Every tool that tracks this costs $300+/mo and starts with a sales call. None of them were built for a business your size. The problem Google rankings used to tell you everything. Now they tell you almost nothing. A growing share of buying research happens inside AI chat tools — and they answer directly, with no click and no ranking page to check. Most businesses have zero visibility into this new layer. The problem

When ChatGPT, Claude, Gemini, or Perplexity cite a page, what made them pick it? A look at the signals that influence which sources get surfaced — and how to earn citations. View all articles → Questions Before you start Is the free plan actually free? + Yes. The Free plan is genuinely free, forever — no credit card, no countdown, no expiry. You get 3 tracked prompts across ChatGPT and Perplexity, refreshed monthly. Upgrade to Basic or Pro any time to unlock more platforms, prompts, and features. Is there an Enterprise plan? + Yes. Enterprise is for agencies and multi-brand teams that need custom tracked prompts, competitors, and brand profiles, a custom refresh cadence, dedicated onboarding, and a custom contract. Pricing is available on request — contact us and we'll scope it to your needs. Does Visible support MCP? + Yes. Visible runs an MCP server so Claude and other MCP-compatible AI agents can query your visibility data directly. It authenticates with the same API keys used elsewhere in the product, so it's available on the Pro and Enterprise plans. What is AI Search Visibility and how is it scored? + AI Search Visibility measures how often and how prominently your brand appears when people ask AI assistants questions relevant to your business. Visible calculates a composite 0–100 Visibility Score based on three factors: Mention Rate (how often your brand name appears — 40% of the score), Citation Rate (how often AI cites your domain as a source — 35%), and Prominence Score (how early in the response your brand is mentioned — 25%). Higher score = AI talks about you more and earlier. How accurate is this versus what I'd see typing into ChatGPT? + We query the official API for each AI platform on a schedule — the same approach used across this category. It's a strong, consistent signal for tracking trends over time. AI answers can vary by exact phrasing and session personalization, so treat results as directional rather than a guaranteed word-for-word match to any single chat. Which AI platforms do you track? + Visible tracks six AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Google AI Overview, and Copilot (Microsoft). All six query live web content so their answers reflect current sources, not just training data. The Free plan includes ChatGPT and Perplexity. Basic includes four platforms — ChatGPT, Claude, Gemini, and Perplexity. Pro unlocks all six, adding Google AI Overview and Copilot. Do I need any technical setup or API keys? + No. Enter your brand name and website URL — that's it. Visible automatically extracts your brand context, suggests prompts via our AI Research Tool, and handles all API connections on our end. No integrations, no keys, no technical knowledge required. Can I cancel anytime? + Yes. No contracts, no minimum term, on any paid plan. And the Free plan never expires or requires a card to begin with. What is Deep Scan? + Deep Scan crawls your website into a digital twin — a complete, analyzable model of your real site — then evaluates it for SEO gaps (crawlability, metadata, structure) and AEO gaps (structured data, citable facts, entity clarity, FAQ-style content), returning a prioritized list of what to fix first. Included on every plan, from 1 scan/month on Free up to 5/month on Pro. What is the closed loop, and why does it matter? + It's Visible's diagnose-fix-measure cycle: Deep Scan diagnoses why you're invisible, FAQ Builder fixes the most common AEO gap with structured, citable content, and your Visibility Score measures whether it worked — then you repeat. Most AI-visibility tools only measure; Visible also diagnoses and fixes, in the same product. Questions Before you start Questions